Perlow Productions seeking essays on Facebook on ‘Why my business needs a video’
With online video becoming an increasingly vital part of any organization’s marketing scheme, one South Jersey business is offering a free 30-second production to the company that needs it the most.
Perlow Productions is seeking essays on Facebook on “Why my business needs a video.” The contest runs through April 18 and is timed with the launch of Perlow’s newly upgraded, tablet- and smartphone-friendly website, www.perlowproductions.com.
Video advertising has taken on more importance to marketers with the proliferation of social media and the popularity of shopping online. According to Borell Associates, online video production will account for more than one-third of all online advertising spending within the next five years. There are 52 percent of consumers who say that watching product videos makes them more confident in online purchase decisions.
“The higher-ticket the item, the more important video becomes in the purchasing decision, but even small-ticket items will benefit, and for service-related companies and nonprofit organizations trying to explain their mission, video is essential,” said Mike Perlow, owner of Perlow Productions and a former Boston television personality. “Social media and video go hand-in-hand. Just about every organization is using social media, and we want to open their eyes to the power of video. That’s what this contest is about.”
Entrants can submit their essays of up to 100 words via Facebook, then encourage their friends and followers across social media to Like the essay. The 10 essays with the most Likes will be finalists, and Perlow Productions’ management and staff will choose the winning essay based on creativity and need.
The winner will receive a one-day, one-location high-definition video shoot, with script, editing, royalty-free music track and voice-over if necessary. The completed video will be 30 seconds. For complete contest eligibility, rules, and details, visit Perlow Productions on Facebook.
