The Moorestown Board of Education recently approved a revenue generation pilot program slated to begin in the fall at the high school.
The board unanimously approved the implementation of a stadium banner pilot program in the hopes that it would attract more sponsors to advertise on recreational fields throughout the school district.
“We wanted to bring this forward right away because the opportunity is finally solidified enough to come before the board,” board vice president Kathy Goldenberg said.
According to board president Don Mishler, the Moorestown Football Club will coordinate and pay for creating and maintaining banners at the high school stadium and would be reimbursed from the proceeds if it does not exceed $200.
The parameters of the pilot program are for advertisements at the stadium and possibly the tennis courts, Goldenberg said. As of now, it is only for the fall season. Booster clubs or teams soliciting sponsorships will receive 50 percent of net proceeds. The board of education will receive 40 percent and the “facility host team” 10 percent.
“It’s a program that is ready to go and we are pretty sure it’s going to be successful. The idea is to entice others to think about the idea about how they can get in,” Mishler said.
All high school sports teams may participate.
All banners would be uniform in size and color, with school appropriate materials — tobacco, firearms, alcohol, gentleman’s clubs, adult videos and others are prohibited.
Both MHS Athletic Director Neil Rosa and the school board must approve before banners are created and displayed.
The proceeds from the program will go into the student fund account, Mishler said.
According to board member Dave Weinstein, the board approved a policy on the first reading for school advertising. The policy committee is in the process of setting further parameters for what can and cannot be advertised on school grounds.
“There is going to be difference in interpretation,” he said.
Banners would be installed on Sept. 1 and removed at the end of the fall season upon direction of Rosa.
The next board meeting will be held on Tuesday, Aug. 13, at 7:30 p.m. in William Allen Middle School, 801 N. Stanwick Road.
